How Did I Get Here?
The Ascent of An Unlikely CEOBook - 2010
He's the man who put skateboarding on the map. He's the first toland a 900 (two and a half full rotations). He's also among therichest pitchmen in any sport. And, in a sport that's especiallyyouth-oriented, Tony Hawk, a 40-something father of four, stillconnects with his audience by staying true to who he is.
Moving easily between the ramp and the boardroom, Tony currentlyruns one of the most acclaimed action sports companies, a clothingline, and video game series bearing his name that has sold over $1billion worldwide, making it the biggest selling action sports gamefranchise in game history. He has secured endorsement deals withmajor brands such as McDonalds, Intel, T-Mobile and Kohl's; startedthe Boom Boom HuckJam action sports tour; and achieved worldwideacclaim from the ESPN X Games.
Filled with Tony's typical modesty and humor, How Did I GetHere? tells the amazing story behind Tony Hawk's unprecedentedsuccess from skateboarder to CEO, and the secrets behind hislasting appeal. You'll find out how authenticity has served himwell in all his achievements. You'll also understand how his storyhas shaped many of his fundamental values, including his hugedesire to win and his strong sense of realism.
Get the inside story of Tony Hawk beyond the skateboard as heanswers the question: How Did I Get Here?