Sell Yourself First

Sell Yourself First

The Most Critical Element in Every Sales Effort

Book - 2010
Average Rating:
Rate this:

Today more than ever, the biggest thing that separates you from your competitors is you .

According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors.

Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity.

The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include-

managing conversational dynamics influencing the customer's buying criteria justifying costs creating curiosity about your product


Publisher: New York : Portfolio Penguin, 2010.
ISBN: 9781591843658
1591843650
Branch Call Number: 658.85 Freese
Characteristics: xiii, 251 p. :,ill. ;,24 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at My Library

  Loading...
[]
[]
To Top