Split-second Persuasion

Split-second Persuasion

The Ancient Art and New Science of Changing Minds

Book - 2011
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A respected psychologist presents an anecdotal analysis of the role of coercion in modern culture while introducing the tactics of leading persuasion experts, from magicians and religious leaders to advertisers and con men.
Publisher: Boston : Houghton Mifflin Harcourt, 2011.
Edition: 1st U.S. ed.
ISBN: 9780151012794
0151012792
Branch Call Number: 153.852 Dutton
Characteristics: 296 p. :,ill., music ;,24 cm.

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m
modestgoddess
Feb 06, 2015

I enjoyed this, and it's certainly full of interesting facts and fun little tests and quizzes and brain teasers. But - it almost seems to promise that it will teach you the art of split-second persuasion, and it doesn't do that. A good read nonetheless, especially for anyone interested in human psychology. My favourite story is the one in which a psychopath the author knows, deals most interestingly with a robber who breaks into his house in the middle of the night....I would never have thought of that. :-)

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NathanaelJ
Oct 23, 2012

Awesome!

a
Aquaman31
Oct 23, 2012

Fascinating and readable. Highly recommended!

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russtm
May 28, 2012

Extremely readable and enjoyable. Recommended.

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Aquaman31
Oct 23, 2012

Aquaman31 thinks this title is suitable for 16 years and over

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Aquaman31
Oct 23, 2012

"The wisest men follow their own direction" -Euripides

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