[tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy]

Audiobook CD - 2011
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Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.
Publisher: [New York] : Random House Audio, p2011.
ISBN: 9780307943330
Branch Call Number: CDAUDIO 658.8343 Lindstro 10/2011
Characteristics: 9 audio discs (630 min.) :,digital ;,4 3/4 in.
Additional Contributors: Woren, Dan


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Jan 26, 2013

I'm listening to this now, and finding it irritating. Much of the stuff he says is obvious, and the conclusions he draws from research is simplified. He argues that hand sanitisers are sold to us on the basis of avoiding droplet-caused diseases (not hand-to-hand contact), which I don't think is true. It almost sounds as if he is arguing that handwashing/sanitisers are un-needed, when research shows that, in hospitals for example, handwashing is one of the most useful disease-passing prevention techniques available to people. I just heard him say that women don't go into the first stall in a bathroom because women think it's dirtier than the others. How can he say that with such conviction? It doesn't apply to me, although I also avoid that stall. Anyway, he keeps making blanket simplified statements that are driving me towards turning the whole thing off. Some stuff is interesting, but how trustworthy is the author?....I ended up finishing the book, and found later chapters more interesting, about data-mining and an experiment that attempted to persuade people to buy using word of mouth.


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