Public Relations and Marketing for Archives

Public Relations and Marketing for Archives

A How-to-do-it Manual

Book - 2011
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This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to further outreach efforts.
Publisher: Chicago : Society of American Archivists ; New York : Neal-Schuman Publishers, c2011.
ISBN: 9781555707330
Branch Call Number: 021.7 Public 11/2011
Characteristics: xiv, 273 p. :,ill. ;,28 cm.
Additional Contributors: James, Russell D.
Wosh, Peter J.


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