Just Plain Dick

Just Plain Dick

Richard Nixon's Checkers Speech and the "rocking, Socking" Election of 1952

Book - 2012
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It all started with some well-meaning businessmen bankrolling Richard Nixon to become a "salesman against socialization." But in this precursor to current campaign finance scandals, Nixon had some explaining to do to keep his place on Eisenhower's Republican ticket, so he took to the airways. In making his speech, Nixon left behind lines about a "Republican cloth coat" and a black and white cocker spaniel named "Checkers."The speech saved and bolstered Nixon's political career and set the tone for the 1952 campaign.

Just Plain Dick is political history and more. It's the story of a young man nearing a nervous breakdown and staging a political come-back. While the narrative focuses tightly, almost cinematically, on the 1952 election cycle--from the spring primary season to the summer conventions and then to the allegations against Nixon through to the speech in September and finally the election in November--Mattson also provides a broad-stroke depiction of American politics and culture during the Cold War.

With publication scheduled during the 2012 election season, readers will see Nixon's contribution to current campaign styles. Here is a story of phony populism, a hatred of elites (tagged "eggheads" back then), and emotionally charged appeals erasing a rational assessment of a politician's qualifications. An entertaining and suspenseful read, Just Plain Dick provides ideal election context for political junkies and for those with a fascination for 1950s America.

Publisher: New York, NY : Bloomsbury, c2012.
Edition: 1st U.S. ed.
ISBN: 9781608198122
Branch Call Number: 324.973 Mattson 09/2012
Characteristics: 260 p. ;,22 cm.


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LJHan Nov 07, 2012

I didn't know, until I read this book, that Stevenson also had a "secret fund". That fact may have helped Nixon more than the Checkers Speech, because Stevenson could not personally attack Nixon over the money.
Never cared for Nixon, but I've read a great many books about him.
He was like a human car crash...don't want to look, but you can't turn away.


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