Reverse Innovation

Reverse Innovation

Create Far From Home, Win Everywhere

Audiobook CD - 2012
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The authors explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn't.
Publisher: Grand Haven, Mich. : Brilliance Audio ; Prince Frederick, MD : Distributed by Recorded Books, p2012.
Edition: Unabridged.
ISBN: 9781469220598
1469220598
Branch Call Number: CDAUDIO 658.4063 Govindar
Characteristics: 7 audio discs (7 hr., 28 min.) :,digital ;,4 3/4 in.

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