A family on the Himalayan plains discovers their dog is worth a fortune, but selling it comes at a terrible price. The Tibetan nomad mastiff is an exotic prize dog in China, fetching as much as millions of dollars from wealthy Chinese. When a young man notices several thefts of mastiffs from Tibetan farm families, he decides to sell his family's dog before it is stolen and sold on the black market. His father, an aging Tibetan herder, is furious when he discovers their dog missing. When the father seeks to buy the dog back, it leads to a series of tragicomic events that threaten to tear the family apart, while showing the erosion of Tibetan culture under the pressures of contemporary society.