Never Say Die

Never Say Die

The Myth and Marketing of the New Old Age

eBook - 2011
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Susan Jacoby, an unsparing chronicler of unreason in American culture, now offers an impassioned, tough-minded critique of the myth that a radically new old age--unmarred by physical or mental deterioration, financial problems, or intimate loneliness--awaits the huge baby boom generation. Combining historical, social, and economic analysis with personal experiences of love and loss, Jacoby turns a caustic eye not only on the modern fiction that old age can be "defied" but also on the sentimental image of a past in which Americans supposedly revered their elders.nbsp;
Never Say Die unmasks the fallacies promoted by twenty-first-century hucksters of longevity--including health gurus claiming that boomers can stay "forever young" if they only live right, self-promoting biomedical businessmen predicting that ninety may soon become the new fifty and that a "cure" for the "disease" of aging is just around the corner, and wishful thinkers asserting that older means wiser.
The author offers powerful evidence that America has always been a "youth culture" and that the plight of the neglected old dates from the early years of the republic. Today, as the oldest boomers turn sixty-five, it is imperative for them to distinguish between marketing hype and realistic hope about what lies ahead for the more than 70 million Americans who will be beyond the traditional retirement age by 2030. This wide-ranging reappraisal examines the explosion of Alzheimer's cases, the uncertain economic future of aging boomers, the predicament of women who make up an overwhelming majority of the oldest--and poorest--old, and the illusion that we can control the way we age and die.
Jacoby raises the fundamental question of whether living longer is a good thing unless it means living better. Her book speaks to Americans, whatever their age, who draw courage and hope from facing reality instead of embracing that oldest of delusions, the fountain of youth.

Publisher: New York : Pantheon Books, c2011.
Edition: 1st ed.
ISBN: 9780307379603
Branch Call Number: eBook
Characteristics: 1 online resource (xiii, 332 p.)
Additional Contributors: Axis 360 (Firm)


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Nov 03, 2016

A harsh but realistic view about old age including social and medical issues such as unnecessary treatments, the need for "at home" care. Jacoby gives concrete data and personal experience about caring for the old.
Some may disagree with her but this book is a good honest look at reality.

Mar 05, 2015

I survived this book! It seems to be two parts: one, well researched essay discussing the poor health care system that we have devised for our elders and how it makes aging harder, not easier. The second part seems rather embittered to me, in that she seems to say that aging is hell, and we'd better not kid ourselves, in the process of making sarcastic comments about people who view aging through a spiritual or psychological lens. I thought she was certainly entitled to her opinion about those ideas, but I did not find them illuminating or enriching.

LMichelleOdom Jan 23, 2014

Completed 1/23/14. Harsh but realistic assessment of the challenges of old age, both for individuals and public policy. She is particularly concerned with the needs of the vast number of boomers now heading toward what Jacoby defines as "young old" age. It is a clarion call for public policy that is rational and humane.

This book is always available in the PlaneTree Health Information Center @ Cupertino Library. GK 109 J 2011

Mar 30, 2011

EVERY boomer should read this book! A fantastic no nonsense reality check

debwalker Jan 25, 2011

Never Say Die: The Myth and Marketing of the New Old Age by Susan Jacoby refutes the misconception of carefree old age usually perpetuated by sellers of "anti-aging" products. She contends that Baby Boomers need to distinguish between "marketing hype" and reality.


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