Lessons From 165 Years of Brand Building at Procter & GambleBook - 2004
"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.
Publisher: Boston, Mass. : Harvard Business School Press, c2004.
Branch Call Number: 338.767 Dyer
Characteristics: x, 467 p. :,ill. (some col.) ;,25 cm.
From the critics