Rising Tide

Rising Tide

Lessons From 165 Years of Brand Building at Procter & Gamble

Book - 2004
Rate this:
"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.
Publisher: Boston, Mass. : Harvard Business School Press, c2004.
ISBN: 9781591391470
1591391474
Branch Call Number: 338.767 Dyer
Characteristics: x, 467 p. :,ill. (some col.) ;,25 cm.
Additional Contributors: Olegario, Rowena
Dalzell, Frederick

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at JoCoLibrary.

Try searching for Rising Tide to see if JoCoLibrary owns related versions of the work.


  Loading...
[]
[]
To Top