Word-of-mouth Marketing

Word-of-mouth Marketing

Book - 1991
Rate this:
Shows how to manage the ``talk factor'' in your company-spreading good news about the organization-and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations-big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
Publisher: New York : J. Wiley, c1991.
ISBN: 9780471524953
0471524956
Characteristics: xv, 256 p. :,ill. ;,24 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at JoCoLibrary.

Try searching for Word-of-mouth Marketing to see if JoCoLibrary owns related versions of the work.


  Loading...
[]
[]
To Top