Word-of-mouth MarketingBook - 1991
Shows how to manage the ``talk factor'' in your company-spreading good news about the organization-and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations-big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
Publisher: New York : J. Wiley, c1991.
Characteristics: xv, 256 p. :,ill. ;,24 cm.