Fail Fast or Win Big

Fail Fast or Win Big

The Start-up Plan for Starting Now

Book - 2015
Average Rating:
Rate this:
With today's marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can't! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace--causing their business to be outdated before it even begins!Today's entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of "failing fast." Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.In the groundbreaking, tell-it-like-it-is Fail Fast or Win Big, entrepreneurs will learn how to: * Create a rapid prototype of their product or service* Develop a business model instead of a business plan* Test it repeatedly with customers so they can spot failure early* Continue to refine the model based on customer interactions* Leverage their network and resources in order to run leanComplete with real-life examples of entrepreneurs who set out to fail fast and ended up winning big, Fail Fast or Win Big is the business plan you didn't study in college. But just like the marketplace, those outdated concepts have changed too!
Publisher: New York :, AMACOM - American Management Association,, 2015.
Edition: First edition.
ISBN: 9780814434789
0814434789
Branch Call Number: 658.11 Schroede 04/2015
Characteristics: 198 pages :,illustrations ;,24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at My Library

  Loading...
[]
[]
To Top