The Complete Guide to Regional MarketingBook - 1992
A comprehensive look at promotion, advertising, and pricing strategies for regional marketing. McKenna details how to create a principled blueprint for assessing and developing sales and marketing plans by following the Marketing Assessment Plan (MAP). Annotation(c) 2003 Book News, Inc., Portland, OR (booknews.com)
Publisher: Homewood, Ill. : Business One Irwin, c1992.
Branch Call Number: 658.83 McKenna
Characteristics: xxi, 217 p. :,ill. ;,24 cm.
Alternative Title: Regional marketing.
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