The Complete Guide to Regional Marketing

The Complete Guide to Regional Marketing

Book - 1992
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A comprehensive look at promotion, advertising, and pricing strategies for regional marketing. McKenna details how to create a principled blueprint for assessing and developing sales and marketing plans by following the Marketing Assessment Plan (MAP). Annotation(c) 2003 Book News, Inc., Portland, OR (
Publisher: Homewood, Ill. : Business One Irwin, c1992.
ISBN: 9781556234224
Branch Call Number: 658.83 McKenna
Characteristics: xxi, 217 p. :,ill. ;,24 cm.
Alternative Title: Regional marketing.


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