The Art of the Long View

The Art of the Long View

Book - 1991
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Using the techniques Peter Schwartz presents for the first time in The Art of the Long View, can begin to chart the course of their own future or their company's, not with hard numbers, but with intangibles: belief in the company, their own hopes and fears, and their reaction to events. Among Schwartz' clients are the White House, Disney, Nissan, the New York Stock Exchange and the London Stock Exchange. National business media.
Publisher: New York : Doubleday/Currency, c1991.
Edition: 1st ed.
ISBN: 9780385267311
0385267312
Branch Call Number: 658.4012 Schwartz
Characteristics: x, 258 p. ;,25 cm.

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olive_camel_7
Jun 25, 2012

I enjoyed this introduction to scenario planning. Even though examples from current events and publications seem dated, the concepts and advice are useful today.

The book has motivated me to try scenario planning in my own life and work.

j
JLMason
Apr 18, 2012

A venerable classic about the use of scenarios that deserves to be rediscovered by strategic planners. The writing is clear and easy to follow.

See also Michael Raynor's "The Strategy Paradox", which is a more recent (2007) take on using scenarios to anticipate and prepare for possible events in the face of uncertainty. More academic and long-winded than Schwartz.

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