Persuasion

Persuasion

Convincing Others When Facts No Longer Seem to Matter

Book - 2019
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In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen . Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.

So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.

Among the counterintuitive secrets you'll learn-
* It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them ).
* Logic alone doesn't work. Stories and emotions are what move us most.
* When communicating in a crisis, our first instinct is almost always wrong.

Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
Publisher: [New York, NY] :, TarcherPerigree,, [2019]
ISBN: 9780143133476
0143133470
Branch Call Number: 153.852 Carter 08/2019
Characteristics: 259 pages :,illustrations ;,24 cm

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