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Book, 2019
Current format, Book, 2019, , Available .
Book, 2019
Current format, Book, 2019, , Available . Offered in 0 more formats
In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen . Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.
So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.
Among the counterintuitive secrets you'll learn- * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them ). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong.
Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
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