Marketing For Keeps
Building Your Business By Retaining Your CustomersBook - 1993
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
Publisher: New York : Wiley, c1993.
Characteristics: xii, 244 p. :,ill. ;,25 cm.