Marketing For Keeps

Marketing For Keeps

Building Your Business By Retaining Your Customers

Book - 1993
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Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
Publisher: New York : Wiley, c1993.
ISBN: 9780471540175
047154017X
Characteristics: xii, 244 p. :,ill. ;,25 cm.

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