The Total Package
The Evolution And Secret Meanings Of Boxes, Bottles, Cans, TubesBook - 1995
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Publisher: Boston : Little, Brown, c1995.
Edition: 1st ed.
Characteristics: xi, 289 p. :,ill. (some col.) ;,25 cm.