The Total Package

The Total Package

The Evolution And Secret Meanings Of Boxes, Bottles, Cans, Tubes

Book - 1995
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By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Publisher: Boston : Little, Brown, c1995.
Edition: 1st ed.
ISBN: 9780316364805
0316364800
Characteristics: xi, 289 p. :,ill. (some col.) ;,25 cm.

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