Primal Branding

Primal Branding

Create Zealots for your Brand, your Company, and your Future

Book - 2006
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In the best-selling tradition of Seth Godin's 'Permission Marketing', 'Primal Branding' looks at how the most powerful brands create a community of believers around them, revealing the key components that will help every company and marketer capture the public imagination.
Publisher: New York : Free Press, c2006.
ISBN: 9780743277976
074327797X
Branch Call Number: 658.827 Hanlon 2006
Characteristics: xiii, 257 p. ;,23 cm.

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