Create Zealots for your Brand, your Company, and your FutureBook - 2006
In the best-selling tradition of Seth Godin's 'Permission Marketing', 'Primal Branding' looks at how the most powerful brands create a community of believers around them, revealing the key components that will help every company and marketer capture the public imagination.
Publisher: New York : Free Press, c2006.
Branch Call Number: 658.827 Hanlon 2006
Characteristics: xiii, 257 p. ;,23 cm.