Entrepreneur Magazine's Direct Response Advertising Made Easy

Entrepreneur Magazine's Direct Response Advertising Made Easy

Book - 2007
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Double Your Ad Campaign Results!

Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.

Action-oriented advice covers:

The 18 most common mistakes in advertising 18 ways to create copy that induces response 16 ways to stop prospects in their tracks 20 great ideas to increase visibility

Double the response of your next advertising campaign and give an immediate lift to your bottom line.

Publisher: [Irvine, Calif.] : Entrepreneur Press, c2007.
ISBN: 9781599180465
Branch Call Number: 659.1 Barnes 10/2007
Characteristics: xvi, 144 p. ;,24 cm.
Additional Contributors: Entrepreneur Press

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