The Hummer and the Mini

The Hummer and the Mini

Navigating the Contradictions of the New Trend Landscape

Book - 2006
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For every trend today there is a countertrend at the opposite end of the spectrum. Are cars getting bigger, or smaller and cuter? Both. Look at the enormous success of the Hummer and Mini, two of the hottest vehicles on the road. Trends are not just about what is 'next' anymore, they're about what's important to today's consumers, who no longer march in line with each other. Known as the trend master, Robyn Waters is a hired-gun visionary for her corporate clients. Her first book, The Trendmaster's Guide, was a popular debunking of the myths of trend tracking.
Publisher: New York : Portfolio, c2006.
ISBN: 9781591841364
1591841364
Branch Call Number: 658.83 Waters
Characteristics: xv, 222 p. :,ill. ;,22 cm.

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