Typography Essentials

Typography Essentials

100 Design Principles for Working With Type

Book - 2009
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A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

Publisher: Beverly, Mass. : Rockport Publishers, c2009.
ISBN: 9781592535231
1592535232
Branch Call Number: 686.224 Saltz 10/2009
Characteristics: 208 p. :,ill. (chiefly col.) ;,26 cm.

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