Negotiauctions

Negotiauctions

New Dealmaking Strategies for A Competitive Marketplace

Book - 2010
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Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"--across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.
Publisher: New York : W. W. Norton, c2010.
ISBN: 9780393069464
039306946X
Branch Call Number: 658.4052 Subraman 01/2010
Characteristics: xviii, 236 p. :,ill. ;,25 cm.

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